SOUS by Sougat Paul

Based out of Mumbai, SOUS is a pret label by Sougat Paul, one of the leading designers in the industry - also renowned for SOUP. It was launched in 2019. With an aim to create designs that are ready-to-wear, affordable and still have couture sensibilities, SOUS makes standout pieces that can be worn more than once, and for multiple occasions. Quirky yet toned down prints along with unique silhouettes comprise SOUS's collections. The label's growth isn't just limited to India but it caters to a wide clientele abroad too, with its pieces being coveted by fashionistas, celebs and influencers too! SOUS retails out of online as well as brick & mortar stores globally.

SOUS Dresses on Pernia's Pop-Up Shop

Featuring off-beat print and state-of-the-art designs, SOUS Dresses are for every new-age woman who loves expressing her quirky self through fashion! The label strikes the right balance between ethnic and contemporary, giving millennials and Gen-Z the right mix of both. SOUS Printed Dress showcase colours that are trans-seasonal, meaning, they look great in summer as well as winter! They are free-spirited, and the label experiments with a lot of drapes that are subtle enough to wear every day but also unique enough to stand out.

SOUS Kurta Sets For Women on Pernia's Pop-Up Shop

Kurta Sets aren’t just supposed to be saved for festive or wedding occasions, but can be a part of your everyday wardrobe too! SOUS Cotton Kurta Set are extremely versatile and fun, and feature a mix of colours and interesting prints. The silhouettes are feminine, made with special attention to detail. A dash of eccentricity is what SOUS Kurtas possess, making them a top pick among young fashionistas.

SOUS Sarees on Pernia's Pop-Up Shop

Timeless, versatile and head turning - the quintessential Embroidered Saree is very difficult to get enough of! SOUS Sarees are made for the modern woman who believes that fashion should be fun as well as effortless! From blouses that can be doubled up as Crop Top and worn with other separates, and prints that are neither too loud or understated, SOUS Sarees are a great addition to your wardrobe. Find them at Pernia’s Pop-Up Shop.

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