About Pheeta

Launched in 2020 by Mr. Bhagwan Khatri, Pheeta is a label that fuses contemporary fashion with traditional techniques and textiles. Pheeta has its origins in Rajasthan and treasures the beauty of traditional Jaipuri craftsmanship.

The label aims to keep up with the latest trends in fashion and offer handpicked products by artisans specializing in age-old handwork like hand-painting and hand-blocking printing. It began as a common platform for traditional printing techniques and new design concepts to develop made-to-measure textile ensembles. Hand painting and block-printing techniques are the heart and soul of Pheeta.

Shop Pheeta at Pernia's Pop-Up Shop

Pheeta produces Ethnic Wear that is 100% organic yet affordable, durable and of excellent quality. The purpose of this label is to make better use of locally available materials and design exquisite clothing. The label speaks about realizing the worth of local talents and ditching fast fashion.

Shop Kurta Sets For Women by Pheeta at Pernia's Pop-Up Shop

Kurta Sets have been a significant part of Indian fashion for women for centuries and are still popular today. Pheeta's collection of Printed Kurtas for Women boasts the prettiest and most elegant floral prints that will make you swoon immediately. Their collection of Cotton Kurta Set oozes luxury with minimal effort, while Anarkali are the perfect attire for intimate gatherings. Shop for Kurta sets by Pheeta at Pernia's Pop-Up Shop.

Shop Sarees by Pheeta at Pernia's Pop-Up Shop

No other garment evokes elegance and royalty quite like Traditional Sarees! Sarees are always a surefire way to make an entrance one will never forget. Pheeta's collection of bespoke sarees is both unique and traditional. The best-sellers include Handloom Saree with floral patterns on dreamy Chanderi and Kota Doria fabrics.

Related Designers:

Arpita Mehta | Arpita Sulakshana | Arte Alter | Arya By Sva | Asaga | Asal By Abu Sandeep | Aseem Kapoor | Ashima Leena | Ashna Vaswani | Astha Narang | Raw Mango