Tura Turi Kidswear at Pernia’s Pop-Up Shop

​Tura Turi is an Indian mom-led apparel label launched in 2015 by sisters Payal and Priyanka Bhattacharya, who are based in Mumbai. The brand focuses on high-quality cotton malmal (muslin) fabric and designs garments for newborns, children, and also adults. The collection features a wide variety of products for little ones like kurta sets, lehenga sets, Sharara Sets, sherwani sets, and drape sarees, with matching prints for the entire family.

This coveted kidswear label is rooted in storytelling, sustainability and a celebration of Indian art and folklore. Each of its designs are handmade and inspired by traditional Indian motifs and art forms. The brand’s goal is to bring “stories to life” through fashion. Tura Turi embraces sustainability whenever possible through the use of coconut shell buttons and eco-packaging. As a mom-based brand, the focus is on comfort and wearability, and clothing that's appropriate for children and adults.

Find the perfect ensemble for your little one from Tura Turi, available to browse and buy on Pernia’s Pop-Up Shop. Take a look at a myriad of styles that will make the fussiest dressers happy, because your kids deserve the very best, always!

Tura Turi Sherwani Sets for Boys

Little ones love dressing up just as adults do, and the Indian kidswear space has significantly evolved to cater to this growing demand. Tura Turi presents high quality sherwani sets for little boys between 6 months to 11 years old. Fuss-free and refraining from heavy embellishments in order to not irritate sensitive skin that children usually have, the label’s collection features printed sherwani sets in premium giza cotton base. This is paired with churidar pants having elastic waist so they can slip in and slip out with ease. These pint-sized sherwanis are perfect for weddings and festivities alike, and will enable your children to frolic around while being supremely comfortable.

Dress up your little rockstar in a Tura Turi sherwani set, available in vibrant hues like yellow, green, etc. on Pernia’s Pop-Up Shop and watch as they become the talk of the room!

Tura Turi Lehenga Sets, Kurta Sets, and More for Girls

The brand also offers a delightful collection of ethnic ensembles for little divas with a strong focus on comfort and style. The pint-sized lehenga sets for girls are made in soft malmal, and feature delicate prints and embroideries. Let your little one twirl around in these masterpieces which are perfect for weddings and festivities! Paired with matching blouse and typically a dupatta, be rest assured that your princess will look her best from top to bottom. The kurta sets and sharara sets too combine traditional aesthetics and comfort, also made in breathable fabrics like cotton malmal. Cute prints and details adorn these as well, along with sharara sets that are absolutely twirl-ready.

Once your little girl slips into Tura Turi’s pieces, she won’t want out. Update her wardrobe and dress her up in something new from Tura Turi. Browse and buy from the label now on Pernia’s Pop-Up Shop.